30 Seconds = $3 Million?

30 Seconds = $3 Million?

By Chloe Rusconi Posted February 18, 2009

Each year commercials for the Super bowl are anticipated by many. Sponsors think of fun and creative ways to make people want to buy their product. This year the dominating company that advertised in the super bowl was Anheuser-Busch.

According to usatoday.com the best commercial of the Super Bowl was a Doritos commercial made by two unemployed brothers. Their ad won them 1 million dollars from the Frito- Lay Company. It was unique in that it was comical and it wasn’t about beer. In this apparent economic crisis, it is puzzling why these companies are spending over a million dollars for commercials about beer.

The Doritos commercial broke the Anheuser-Busch 10-time winning streak according to usatoday.com. Anheuser- Busch managed to get second place featuring the horse saving his girlfriend from the Circus. Last year the commercials cost the companies $2.7 million for a 30-second ad. This year the cost went up to $3 million for the same amount of time. Last year’s 97 million worldwide viewers was nothing compared to this year’s one billion said tampabaysuperbowl.com Career Builder.com came in third with their ‘if you hate going to work, etc.

According to an informal poll on “The Brand” online Mr. and Mrs. Potato head won 37% of viewers over.

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